Featured work
Designing system efficiency
Improving an internal tool at Ikano Bank with clearer structure and smarter workflows.
Contextual inquiry
UX audit
Low-fidelity sketching
Iterative prototyping
Feedback sessions
Documentation & handoff
Interactive music sharing
A product exploration of music and community in a concept app for electronic music lovers.
Competitor analysis
Visual research
User personas
Prototyping
Usability testing
Iterative refinement
See more work →
Ikano Bank, Parkster, Gleerups, Quickbutik & TinPil
HERE’S WHAT PEOPLE ARE SAYING
“Frida has shown a very strong understanding of the UX profession and industry during her time at Ikano. She quickly adopted our process and design systems in Figma and proactively reached out for information and feedback. Frida demonstrated a solid understanding of the design and development process by adapting design to technical constraints and timelines. She worked well in the team while showing good planning and independence, and will be a great asset to any team and workplace she chooses or that chooses her.”
Madeleine Lindberg
UX Chapter Manager at Ikano Bank
After 10+ years as a commercial photographer, it’s been exciting to expand my career horizons by becoming a UX designer.
By combining my knowledge of storytelling with a user centric design process, I create products that meet user needs while remaining visually appealing. I thrive on problem-solving and I’m always eager to learn more and dive into new challenges.
Read more about me →
During my years as a photographer I also co-founded a freelance collective called Studio Femme. I believe my experience with feedback rounds, harsh deadlines, clients with focus on business value, target audience and of course collaborating teams can make me stronger as a UX designer. Therefore I choose to show you some of my work.
SOFT GOAT
Photography, retouch, videography, post-production, lightning and location scoting
H&M x ERDEM
Backstage videography and interview, post-production.
MALINA
Photography, retouch and lightning.
KARIN LEI FOR THE WAY WE PLAY AND ONCE UPON
Photography and retouch.
MALINA BRIDAL
Photography, retouch, videography, post-production, lightning and location scoting.
SOFIA BERG x HER WAY
Photography stillife + portrait, retouch, videography, post-production and lightning.
BEA FAGERHOLT, STYLE BY
Photography and retouch.
Malina, Soft Goat, Spotify, Apotek hjärtat, H&M, The Resort Co, GANT, Reforma, Samsung, Her Way, ELLE & Damernas Värld.
Featured work
Designing system efficiency
Improving an internal tool at Ikano Bank with clearer structure and smarter workflows.
Contextual inquiry
UX audit
Low-fidelity sketching
Iterative prototyping
Feedback sessions
Documentation & handoff
Interactive music sharing
A product exploration of music and community in a concept app for electronic music lovers.
Competitor analysis
Visual research
User personas
Prototyping
Usability testing
Iterative refinement
See more work →
Ikano Bank, Parkster, Gleerups, Quickbutik & TinPil
HERE’S WHAT PEOPLE ARE SAYING
“Frida has shown a very strong understanding of the UX profession and industry during her time at Ikano. She quickly adopted our process and design systems in Figma and proactively reached out for information and feedback. Frida demonstrated a solid understanding of the design and development process by adapting design to technical constraints and timelines. She worked well in the team while showing good planning and independence, and will be a great asset to any team and workplace she chooses or that chooses her.”
Madeleine Lindberg
UX Chapter Manager at Ikano Bank
After 10+ years as a commercial photographer, it’s been exciting to expand my career horizons by becoming a UX designer.
By combining my knowledge of storytelling with a user centric design process, I create products that meet user needs while remaining visually appealing. I thrive on problem-solving and I’m always eager to learn more and dive into new challenges.
Read more about me →
During my years as a photographer I also co-founded a freelance collective called Studio Femme. I believe my experience with feedback rounds, harsh deadlines, clients with focus on business value, target audience and of course collaborating teams can make me stronger as a UX designer. Therefore I choose to show you some of my work.
SOFT GOAT
Photography, retouch, videography, post-production, lightning and location scoting
H&M x ERDEM
Backstage videography and interview, post-production.
MALINA
Photography, retouch and lightning.
KARIN LEI FOR THE WAY WE PLAY AND ONCE UPON
Photography and retouch.
MALINA BRIDAL
Photography, retouch, videography, post-production, lightning and location scoting.
SOFIA BERG x HER WAY
Photography stillife + portrait, retouch, videography, post-production and lightning.
BEA FAGERHOLT, STYLE BY
Photography and retouch.
Malina, Soft Goat, Spotify, Apotek hjärtat, H&M, The Resort Co, GANT, Reforma, Samsung, Her Way, ELLE & Damernas Värld.
Featured work
Designing system efficiency
Improving an internal tool at Ikano Bank with clearer structure and smarter workflows.
Contextual inquiry
UX audit
Low-fidelity sketching
Iterative prototyping
Feedback sessions
Documentation & handoff
Interactive music sharing
A product exploration of music and community in a concept app for electronic music lovers.
Competitor analysis
Visual research
User personas
Prototyping
Usability testing
Iterative refinement
See more work →
Ikano Bank, Parkster, Gleerups, Quickbutik & TinPil
HERE’S WHAT PEOPLE ARE SAYING
“Frida has shown a very strong understanding of the UX profession and industry during her time at Ikano. She quickly adopted our process and design systems in Figma and proactively reached out for information and feedback. Frida demonstrated a solid understanding of the design and development process by adapting design to technical constraints and timelines. She worked well in the team while showing good planning and independence, and will be a great asset to any team and workplace she chooses or that chooses her.”
Madeleine Lindberg
UX Chapter Manager at Ikano Bank
After 10+ years as a commercial photographer, it’s been exciting to expand my career horizons by becoming a UX designer.
By combining my knowledge of storytelling with a user centric design process, I create products that meet user needs while remaining visually appealing. I thrive on problem-solving and I’m always eager to learn more and dive into new challenges.
Read more about me →
During my years as a photographer I also co-founded a freelance collective called Studio Femme. I believe my experience with feedback rounds, harsh deadlines, clients with focus on business value, target audience and of course collaborating teams can make me stronger as a UX designer. Therefore I choose to show you some of my work.
MALINA
Photography, retouch and lightning.
SOFT GOAT
Photography, retouch, videography, post-production, lightning and location scoting
H&M x ERDEM
Backstage videography and interview, post-production.
KARIN LEI FOR THE WAY WE PLAY AND ONCE UPON
Photography and retouch.
MALINA BRIDAL
Photography, retouch, videography, post-production, lightning and location scoting.
SOFIA BERG x HER WAY
Photography stillife + portrait, retouch, videography, post-production and lightning.
BEA FAGERHOLT, STYLE BY
Photography and retouch.
Malina, Soft Goat, Spotify, Apotek hjärtat, H&M, The Resort Co, GANT, Reforma, Samsung, Her Way, ELLE & Damernas Värld.