link
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I’m Frida, a UX Designer with a background in commercial photography, bringing over 12 years of experience collaborating with high-stakes clients like H&M and ELLE.

I’m a structured and collaborative problem solver who grounds design decisions in research and real-world constraints.

Read more about me →

Selected work

Macbook displaying a design, placed on a wooden table with beige curtains in the background.

Designing system efficiency

Improving an internal tool at Ikano Bank with clearer structure and smarter workflows.

Contextual inquiry

UX audit

low-fidelity sketching

iterative prototyping

feedback sessions

Documentation & handoff

Macbook displaying a design, placed on a wooden table with beige curtains in the background.

Interactive music sharing

A product exploration of music and community in a concept app for electronic music lovers.

Competitor analysis

Visual research

User personas

Prototyping

Usability testing

Iterative refinement

Macbook displaying a design, placed on a wooden table with beige curtains in the background.

Visual accessibility guide

Turning accessibility challenges into visual guidance to support designers in meeting WCAG 2.2.

Survey

Qualitative interview

Heuristic evaluation

Prototyping

Iterative feedback

MacBook showing a design, placed on a wooden chair.

Active clarity for Gleerups

How a small design detail reduced user frustration and support calls at Gleerups.

UX audit

Stakeholder interview

Usability testing

Ideation & prototyping

Visual design iteration

Stakeholder review & signoff

Developer handoff

Some Clients I’ve worked with

Ikano Bank, Parkster, Gleerups, H&M, Apotek hjärtat, Malina, Soft Goat, Spotify, The Resort Co, GANT, Reforma, Samsung, Her Way, ELLE & Damernas Värld.

HERE’S WHAT PEOPLE ARE SAYING

“Frida has shown a very strong understanding of the UX profession and industry during her time at Ikano. She quickly adopted our process and design systems in Figma and proactively reached out for information and feedback. She worked well in the team while showing good planning and independence, and will be a great asset to any team and workplace she chooses or that chooses her.”

Black and white close-up portrait of a man in a suit.

Madeleine Lindberg

UX Chapter Manager at Ikano Bank

Photographer, videographer & co-founder

During my career, I co-founded a freelance collective called Studio Femme. I believe my experience with feedback rounds, harsh deadlines, clients with focus on business value, target audience and of course collaborating teams can make me stronger as a UX designer. Therefore I choose to show you some of my work.

Black and white photo of a model sitting in grass, wearing a one-sleeve shirt and jeans, looking off-camera.

SOFT GOAT

Photography, retouch, videography, post-production, lightning and location scoting.

Animated GIF showing a makeup artist applying makeup to a model before a fashion show.

H&M x ERDEM

Backstage videography and interview, post-production.

Black and white photo of a model in a studio, wearing a dark grey dress.

MALINA

Photography, retouch and lightning.

Grandmother, mother, and son cooking together in a kitchen, standing close and talking.

KARIN LEI FOR THE WAY WE PLAY AND ONCE UPON

Photography and retouch.

Model by the ocean on cliffs at sunset, wearing a white off-shoulder, long-sleeve wedding dress

MALINA BRIDAL

Photography, retouch, videography, post-production, lightning and location scoting.

Ceramic incense holders for sticks and palo santo wood, styled in a studio with a flowy white backdrop.

SOFIA BERG x HER WAY

Photography stillife + portrait, retouch, videography, post-production and lightning.

Woman doing her makeup in her bathroom, seen through the mirror and wearing white silk pyjamas.

Apotek hjärtat

Photography, lightning, and retouch.

Woman doing her makeup in her bathroom, seen through the mirror and wearing white silk pyjamas.

BEA FAGERHOLT, STYLE BY

Photography and retouch.

Say;

hello@fridamoller.com

external link

I’m happy to meet for coffee or talk more about design anytime. Don’t hesitate to reach out.

Menu

Socials

Work

About
Resume

I’m Frida, a UX Designer with a background in commercial photography, bringing over 12 years of experience collaborating with high-stakes clients like H&M and ELLE.

I’m a structured and collaborative problem solver who grounds design decisions in research and real-world constraints.

Read more about me →

Selected work

Macbook displaying a design, placed on a wooden table with beige curtains in the background.

Designing system efficiency

Improving an internal tool at Ikano Bank with clearer structure and smarter workflows.

Contextual inquiry

UX audit

low-fidelity sketching

iterative prototyping

feedback sessions

Documentation & handoff

Macbook displaying a design, placed on a wooden table with beige curtains in the background.

Interactive music sharing

A product exploration of music and community in a concept app for electronic music lovers.

Competitor analysis

Visual research

User personas

Prototyping

Usability testing

Iterative refinement

Macbook displaying a design, placed on a wooden table with beige curtains in the background.

Visual accessibility guide

Turning accessibility challenges into visual guidance to support designers in meeting WCAG 2.2.

Survey

Qualitative interview

Heuristic evaluation

Prototyping

Iterative feedback

MacBook showing a design, placed on a wooden chair.

Active clarity for Gleerups

How a small design detail reduced user frustration and support calls at Gleerups.

UX audit

Stakeholder interview

Usability testing

Ideation & prototyping

Visual design iteration

Stakeholder review & signoff

Developer handoff

Some Clients I’ve worked with

Ikano Bank, Parkster, Gleerups, H&M, Apotek hjärtat, Malina, Soft Goat, Spotify, The Resort Co, GANT, Reforma, Samsung, Her Way, ELLE & Damernas Värld.

HERE’S WHAT PEOPLE ARE SAYING

“Frida has shown a very strong understanding of the UX profession and industry during her time at Ikano. She quickly adopted our process and design systems in Figma and proactively reached out for information and feedback. She worked well in the team while showing good planning and independence, and will be a great asset to any team and workplace she chooses or that chooses her.”

Black and white close-up portrait of a man in a suit.

Madeleine Lindberg

UX Chapter Manager at Ikano Bank

Photographer, videographer & co-founder

During my career, I co-founded a freelance collective called Studio Femme. I believe my experience with feedback rounds, harsh deadlines, clients with focus on business value, target audience and of course collaborating teams can make me stronger as a UX designer. Therefore I choose to show you some of my work.

Black and white photo of a model sitting in grass, wearing a one-sleeve shirt and jeans, looking off-camera.

SOFT GOAT

Photography, retouch, videography, post-production, lightning and location scoting.

Animated GIF showing a makeup artist applying makeup to a model before a fashion show.

H&M x ERDEM

Backstage videography and interview, post-production.

Black and white photo of a model in a studio, wearing a dark grey dress.

MALINA

Photography, retouch and lightning.

Grandmother, mother, and son cooking together in a kitchen, standing close and talking.

KARIN LEI FOR THE WAY WE PLAY AND ONCE UPON

Photography and retouch.

Model by the ocean on cliffs at sunset, wearing a white off-shoulder, long-sleeve wedding dress

MALINA BRIDAL

Photography, retouch, videography, post-production, lightning and location scoting.

Ceramic incense holders for sticks and palo santo wood, styled in a studio with a flowy white backdrop.

SOFIA BERG x HER WAY

Photography stillife + portrait, retouch, videography, post-production and lightning.

Woman doing her makeup in her bathroom, seen through the mirror and wearing white silk pyjamas.

Apotek hjärtat

Photography, lightning, and retouch.

Woman doing her makeup in her bathroom, seen through the mirror and wearing white silk pyjamas.

BEA FAGERHOLT, STYLE BY

Photography and retouch.

Say;

hello@fridamoller.com

external link

I’m happy to meet for coffee or talk more about design anytime. Don’t hesitate to reach out.

Menu

Socials

Work

About
Resume

I’m Frida, a UX Designer with a background in commercial photography, bringing over 12 years of experience collaborating with high-stakes clients like H&M and ELLE.

I’m a structured and collaborative problem solver who grounds design decisions in research and real-world constraints.

Read more about me →

Selected work

Macbook displaying a design, placed on a wooden table with beige curtains in the background.

Designing system efficiency

Improving an internal tool at Ikano Bank with clearer structure and smarter workflows.

Contextual inquiry

UX audit

low-fidelity sketching

iterative prototyping

feedback sessions

Documentation & handoff

Macbook displaying a design, placed on a wooden table with beige curtains in the background.

Interactive music sharing

A product exploration of music and community in a concept app for electronic music lovers.

Competitor analysis

Visual research

User personas

Prototyping

Usability testing

Iterative refinement

Macbook displaying a design, placed on a wooden table with beige curtains in the background.

Visual accessibility guide

Turning accessibility challenges into visual guidance to support designers in meeting WCAG 2.2.

Survey

Qualitative interview

Heuristic evaluation

Prototyping

Iterative feedback

MacBook showing a design, placed on a wooden chair.

Active clarity for Gleerups

How a small design detail reduced user frustration and support calls at Gleerups.

UX audit

Stakeholder interview

Usability testing

Ideation & prototyping

Visual design iteration

Stakeholder review & signoff

Developer handoff

Some Clients I’ve worked with

Ikano Bank, Parkster, Gleerups, H&M, Apotek hjärtat, Malina, Soft Goat, Spotify, The Resort Co, GANT, Reforma, Samsung, Her Way, ELLE & Damernas Värld.

HERE’S WHAT PEOPLE ARE SAYING

“Frida has shown a very strong understanding of the UX profession and industry during her time at Ikano. She quickly adopted our process and design systems in Figma and proactively reached out for information and feedback. She worked well in the team while showing good planning and independence, and will be a great asset to any team and workplace she chooses or that chooses her.”

Black and white close-up portrait of a man in a suit.

Madeleine Lindberg

UX Chapter Manager at Ikano Bank

Photographer, videographer & co-founder

During my career, I co-founded a freelance collective called Studio Femme. I believe my experience with feedback rounds, harsh deadlines, clients with focus on business value, target audience and of course collaborating teams can make me stronger as a UX designer. Therefore I choose to show you some of my work.

Black and white photo of a model in a studio, wearing a dark grey dress.

MALINA

Photography, retouch and lightning.

Black and white photo of a model sitting in grass, wearing a one-sleeve shirt and jeans, looking off-camera.

SOFT GOAT

Photography, retouch, videography, post-production, lightning and location scoting.

Animated GIF showing a makeup artist applying makeup to a model before a fashion show.

H&M x ERDEM

Backstage videography and interview, post-production.

Grandmother, mother, and son cooking together in a kitchen, standing close and talking.

KARIN LEI FOR THE WAY WE PLAY AND ONCE UPON

Photography and retouch.

Model by the ocean on cliffs at sunset, wearing a white off-shoulder, long-sleeve wedding dress

MALINA BRIDAL

Photography, retouch, videography, post-production, lightning and location scoting.

Ceramic incense holders for sticks and palo santo wood, styled in a studio with a flowy white backdrop.

SOFIA BERG x HER WAY

Photography stillife + portrait, retouch, videography, post-production and lightning.

Woman doing her makeup in her bathroom, seen through the mirror and wearing white silk pyjamas.

Apotek hjärtat

Photography, lightning, and retouch.

Woman doing her makeup in her bathroom, seen through the mirror and wearing white silk pyjamas.

BEA FAGERHOLT, STYLE BY

Photography and retouch.