I’m Frida a UX designer and former freelance photographer. Based in Malmö, Sweden.

Featured work

Macbook displaying a design, placed on a wooden table with beige curtains in the background.

Visual accessibility guide

This project explores how visual design and accessibility can be combined to help UX designers create digital products that meet WCAG 2.2 standards.

Survey

qualitative interview

heuristic evaluation

prototyping

Iterative feedback

MacBook showing a design, placed on a wooden chair.

Active clarity for Gleerups

How a small design detail reduced user frustration and support calls at Gleerups.

UX audit

Stakeholder interview

Usability testing

Ideation & prototyping

Visual design iteration

stakeholder review & signoff

Developer handoff

See more work →

Collobarations

Parkster, Ikano Bank, Gleerups, Quickbutik & TinPil

HERE’S WHAT PEOPLE ARE SAYING

“I would especially like to highlight Frida Möller, who has approached the UX studies with creativity, responsibility, and a great passion for design. Frida Möller has demonstrated a strong understanding of user needs and an empathetic way of working. I look forward to following Frida Möller’s continued journey in UX design.”

Black and white close-up portrait of a man in a suit.

Henrik Ahlgren

Program Manager at EC Utbildning

I’m Frida

After 10+ years as a commercial photographer, it’s been exciting to expand my career horizons by becoming a UX designer.

By combining my knowledge of storytelling with a user centric design process, I create products that meet user needs while remaining visually appealing. I thrive on problem-solving and I’m always eager to learn more and dive into new challenges.

Read more about me →

Frida sitting on a wooden chair, smiling at the camera.

Photographer, videographer & co-founder

During my years as a photographer I also co-founded a freelance collective called Studio Femme. I believe my experience with feedback rounds, harsh deadlines, clients with focus on business value, target audience and of course collaborating teams can make me stronger as a UX designer. Therefore I choose to show you some of my work.

Black and white photo of a model sitting in grass, wearing a one-sleeve shirt and jeans, looking off-camera.

SOFT GOAT

Photography, retouch, videography, post-production, lightning and location scoting

Animated GIF showing a makeup artist applying makeup to a model before a fashion show.

H&M x ERDEM

Backstage videography and interview, post-production.

Black and white photo of a model in a studio, wearing a dark grey dress.

MALINA

Photography, retouch and lightning.

Grandmother, mother, and son cooking together in a kitchen, standing close and talking.

KARIN LEI FOR THE WAY WE PLAY AND ONCE UPON

Photography and retouch.

Model by the ocean on cliffs at sunset, wearing a white off-shoulder, long-sleeve wedding dress

MALINA BRIDAL

Photography, retouch, videography, post-production, lightning and location scoting.

Ceramic incense holders for sticks and palo santo wood, styled in a studio with a flowy white backdrop.

SOFIA BERG x HER WAY

Photography stillife + portrait, retouch, videography, post-production and lightning.

Woman doing her makeup in her bathroom, seen through the mirror and wearing white silk pyjamas.

BEA FAGERHOLT, STYLE BY

Photography and retouch.

SELECTED CLIENTS

Malina, Soft Goat, Spotify, Apotek hjärtat, H&M, The Resort Co, GANT, Reforma, Samsung, Her Way, ELLE & Damernas Värld.

Say;

hello@fridamoller.com

link

I’m happy to meet for coffee or talk more about design anytime. Don’t hesitate to reach out.

Menu

Socials

I’m Frida a UX designer and former freelance photographer. Based in Malmö, Sweden.

Featured work

Macbook displaying a design, placed on a wooden table with beige curtains in the background.

Visual accessibility guide

This project explores how visual design and accessibility can be combined to help UX designers create digital products that meet WCAG 2.2 standards.

Survey

qualitative interview

heuristic evaluation

prototyping

Iterative feedback

MacBook showing a design, placed on a wooden chair.

Active clarity for Gleerups

How a small design detail reduced user frustration and support calls at Gleerups.

UX audit

Stakeholder interview

Usability testing

Ideation & prototyping

Visual design iteration

stakeholder review & signoff

Developer handoff

See more work →

Collobarations

Parkster, Ikano Bank, Gleerups, Quickbutik & TinPil

HERE’S WHAT PEOPLE ARE SAYING

“I would especially like to highlight Frida Möller, who has approached the UX studies with creativity, responsibility, and a great passion for design. Frida Möller has demonstrated a strong understanding of user needs and an empathetic way of working. I look forward to following Frida Möller’s continued journey in UX design.”

Black and white close-up portrait of a man in a suit.

Henrik Ahlgren

Program Manager at EC Utbildning

I’m Frida

After 10+ years as a commercial photographer, it’s been exciting to expand my career horizons by becoming a UX designer.

By combining my knowledge of storytelling with a user centric design process, I create products that meet user needs while remaining visually appealing. I thrive on problem-solving and I’m always eager to learn more and dive into new challenges.

Read more about me →

Frida sitting on a wooden chair, smiling at the camera.

Photographer, videographer & co-founder

During my years as a photographer I also co-founded a freelance collective called Studio Femme. I believe my experience with feedback rounds, harsh deadlines, clients with focus on business value, target audience and of course collaborating teams can make me stronger as a UX designer. Therefore I choose to show you some of my work.

Black and white photo of a model sitting in grass, wearing a one-sleeve shirt and jeans, looking off-camera.

SOFT GOAT

Photography, retouch, videography, post-production, lightning and location scoting

Animated GIF showing a makeup artist applying makeup to a model before a fashion show.

H&M x ERDEM

Backstage videography and interview, post-production.

Black and white photo of a model in a studio, wearing a dark grey dress.

MALINA

Photography, retouch and lightning.

Grandmother, mother, and son cooking together in a kitchen, standing close and talking.

KARIN LEI FOR THE WAY WE PLAY AND ONCE UPON

Photography and retouch.

Model by the ocean on cliffs at sunset, wearing a white off-shoulder, long-sleeve wedding dress

MALINA BRIDAL

Photography, retouch, videography, post-production, lightning and location scoting.

Ceramic incense holders for sticks and palo santo wood, styled in a studio with a flowy white backdrop.

SOFIA BERG x HER WAY

Photography stillife + portrait, retouch, videography, post-production and lightning.

Woman doing her makeup in her bathroom, seen through the mirror and wearing white silk pyjamas.

BEA FAGERHOLT, STYLE BY

Photography and retouch.

SELECTED CLIENTS

Malina, Soft Goat, Spotify, Apotek hjärtat, H&M, The Resort Co, GANT, Reforma, Samsung, Her Way, ELLE & Damernas Värld.

Say;

hello@fridamoller.com

link

I’m happy to meet for coffee or talk more about design anytime. Don’t hesitate to reach out.

Menu

Socials

I’m Frida a UX designer and former freelance photographer. Based in Malmö, Sweden.

Featured work

Macbook displaying a design, placed on a wooden table with beige curtains in the background.

Visual accessibility guide

This project explores how visual design and accessibility can be combined to help UX designers create digital products that meet WCAG 2.2 standards.

Survey

qualitative interview

heuristic evaluation

prototyping

Iterative feedback

MacBook showing a design, placed on a wooden chair.

Active clarity for Gleerups

How a small design detail reduced user frustration and support calls at Gleerups.

UX audit

Stakeholder interview

Usability testing

Ideation & prototyping

Visual design iteration

stakeholder review & signoff

Developer handoff

See more work →

Clients & Collaborations

Ikano Bank, Parkster, Gleerups, Quickbutik & TinPil

HERE’S WHAT PEOPLE ARE SAYING

“I would especially like to highlight Frida Möller, who has approached the UX studies with creativity, responsibility, and a great passion for design. Frida Möller has demonstrated a strong understanding of user needs and an empathetic way of working. I look forward to following Frida Möller’s continued journey in UX design.”

Black and white close-up portrait of a man in a suit.

Henrik Ahlgren

Program Manager at EC Utbildning

I’m Frida

After 10+ years as a commercial photographer, it’s been exciting to expand my career horizons by becoming a UX designer.

By combining my knowledge of storytelling with a user centric design process, I create products that meet user needs while remaining visually appealing. I thrive on problem-solving and I’m always eager to learn more and dive into new challenges.

Read more about me →

Frida sitting on a wooden chair, smiling at the camera.

Photographer, videographer & co-founder

During my years as a photographer I also co-founded a freelance collective called Studio Femme. I believe my experience with feedback rounds, harsh deadlines, clients with focus on business value, target audience and of course collaborating teams can make me stronger as a UX designer. Therefore I choose to show you some of my work.

Black and white photo of a model in a studio, wearing a dark grey dress.

MALINA

Photography, retouch and lightning.

Black and white photo of a model sitting in grass, wearing a one-sleeve shirt and jeans, looking off-camera.

SOFT GOAT

Photography, retouch, videography, post-production, lightning and location scoting

Animated GIF showing a makeup artist applying makeup to a model before a fashion show.

H&M x ERDEM

Backstage videography and interview, post-production.

Grandmother, mother, and son cooking together in a kitchen, standing close and talking.

KARIN LEI FOR THE WAY WE PLAY AND ONCE UPON

Photography and retouch.

Model by the ocean on cliffs at sunset, wearing a white off-shoulder, long-sleeve wedding dress

MALINA BRIDAL

Photography, retouch, videography, post-production, lightning and location scoting.

Ceramic incense holders for sticks and palo santo wood, styled in a studio with a flowy white backdrop.

SOFIA BERG x HER WAY

Photography stillife + portrait, retouch, videography, post-production and lightning.

Woman doing her makeup in her bathroom, seen through the mirror and wearing white silk pyjamas.

BEA FAGERHOLT, STYLE BY

Photography and retouch.

SELECTED CLIENTS

Malina, Soft Goat, Spotify, Apotek hjärtat, H&M, The Resort Co, GANT, Reforma, Samsung, Her Way, ELLE & Damernas Värld.